Customer Retention Rate
Calculator
Customer retention rate (%)
92.5
Results
- Customer retention rate (%)
- 92.5
Results
| Customer retention rate (%) | 92.5 |
formula-map diagram
- Customer retention rate (%)
- 92.5
Formula breakdown
Formula
Customer retention rate % = (Customers at end − New customers) ÷ Customers at start × 100= 92.5
Note
This is a simplified model. Results use standard textbook definitions and ignore taxes, seasonality, attribution lag, discounting and accounting policy differences. Use them as an estimate, not as accounting, tax or investment advice.